At Rhubarb, we're passionate about the intersection of individual choices and collective impact, especially when it comes to our food system. The digital age, with all its complexities, mirrors the choices we make about our food in profound ways. Much like the paradox of complaining about social media platforms while continuously using them, thereby endorsing their existence and influence, our food choices contribute to the shaping of the agricultural and retail landscapes we navigate daily.

Just as endlessly scrolling on platforms like Twitter can inadvertently support business models and executives we might personally disagree with, purchasing choices—especially those concerning our food—cast a vote for the kind of food system we want to sustain. It's tempting to shrug off responsibility under the guise that there's no ethical consumption under capitalism. Yet, the reality is far more nuanced. When we opt for cheap, factory-farmed produce without considering the ethical ramifications, we're not just making a choice about our diet; we're endorsing a system that perpetuates harm and overlooks sustainability.

Rhubarb advocates for a more conscious approach to these decisions. It's not merely about choosing locally grown produce over something shipped from thousands of miles away; it's about recognizing our role as individual nodes within a vast network of change. Every garden plot cultivated, every local farmer supported, and every community garden joined sends ripples through the food system, influencing not only market demand but potentially inspiring policy changes and shifting societal norms toward more sustainable practices.

This concept of individual nodes contributing to collective change resonates deeply with us at Rhubarb. Human behavior is inherently contagious, and by making informed, ethical choices about what we grow, buy, and eat, we can inspire those around us to reconsider their own habits. It's a powerful form of activism, rooted in the everyday actions we take.

We understand that the challenges facing our food systems and digital landscapes are not solely the fault of individual choices. External forces—be it venture capital in media or industrial agriculture in food production—have wielded significant influence. Yet, acknowledging that these systems have been shaped by forces beyond our control doesn't absolve us of the responsibility to seek solutions and forge a different path forward.

As we reflect on the evolving digital and agricultural landscapes, we at Rhubarb invite you to join us in making choices that matter. Whether it's supporting a local news outlet, experimenting with innovative digital platforms, or choosing to plant a seed in your backyard, your actions contribute to the world you wish to see. Let's embrace this responsibility together, cultivating a future where ethical consumption, sustainable growth, and community resilience are not just ideals but realities we live by daily.